Reality TV star Pete Wicks, known for his rugged looks and fiery charm on TOWIE, has revealed a completely different side of himself — and fans are shocked. The 36-year-old joined Humane Society International (HSI) on a secret mission to South Korea, where he helped save more than 170 dogs from the country’s brutal dog meat trade.

For years, the cruelty of this industry has been whispered about, but few expected a British celebrity to step inside one of its darkest places. Pete did — and what he saw will stay with him forever.

“The suffering was beyond words,” Pete confessed. “Cages upon cages, terrified eyes staring back — I couldn’t just walk away.”

 Beyond Fame — A Mission of Compassion
Behind the tattoos and tough-guy image, Pete has quietly been an advocate for animal rights for years. This time, he went all in — helping local rescuers close down the slaughterhouse and personally assisting with the evacuation of the frightened, malnourished dogs to safety.

Now, these dogs are being transported to new homes and rehabilitation centres across the UK, US, and Canada — beginning a life they almost never had.

 Not Just About Dogs — A Voice for All Animals
This wasn’t a publicity stunt. Pete has long spoken out against cruelty, from factory farming to wildlife destruction. Fans who once admired his TV persona now see him as something far more meaningful: a man driven by empathy and courage.

Social media has erupted with praise:

“Never thought I’d cry over a TOWIE star — what a hero.”
“This is the Pete Wicks the world needs — brave, kind, and real.”

 A Message That Echoes
Pete’s mission isn’t just about saving dogs — it’s a call to action for kindness.

“Every animal deserves compassion,” he said. “If you see suffering, don’t ignore it. Act.”

As fans continue to gossip about his love life and career, one truth stands out: Pete Wicks’ greatest legacy may not be on reality TV — but in the lives of 170 dogs who now have a second chance at life.