At just 19, Lexi Hughes is already following gracefully in her famous mother’s footsteps — but on her own terms. The eldest daughter of Britain’s Got Talent judge Amanda Holden and former musician Chris Hughes has been unveiled as the new face of Superdrug’s teen skincare range, POP, and fans can’t stop talking about how much she looks like her glamorous mum.
💕 A Star Is Born — and She’s Her Mother’s Twin
In new campaign images released this week, Lexi could easily be mistaken for a young Amanda Holden. With the same bright smile and golden hair, she radiates natural confidence as she poses for POP — a line designed specifically for teenage and young adult skin.
“Being part of Superdrug’s new skincare launch means I get to share something that’s simple, fun, and actually works,” Lexi told The Daily Mail.
“The products are calming, easy to use, and affordable — they make skincare feel exciting, not intimidating.”
Her partnership with Superdrug marks her first major beauty campaign — a huge step for the teen model, who only made her runway debut in 2024 at London Fashion Week.
🧴 A Brand for Real Teens
Superdrug’s POP line aims to fill a crucial gap in the beauty market: products made for young skin, not adult formulas that can cause damage.
Bright, colorful, and cruelty-free, POP’s message is simple — healthy skin shouldn’t come with a luxury price tag. Lexi’s relatable charm makes her the perfect ambassador. She’s young, grounded, and genuine — exactly the kind of role model parents trust and teens adore.
“It’s well-researched and uncomplicated,” Lexi explained. “That’s what I love about it — it’s skincare that doesn’t pretend to be something else.”
🎓 Beauty Meets Books
While her modelling career is taking off, Lexi insists her education still comes first. Currently balancing her university studies with her new career, she’s determined to prove that beauty and brains can go hand in hand.
“I’m just starting out and I’m really focused on uni,” she said. “I try to stay grounded — spend time with my friends, my family, and focus on the things I love.”
Amanda couldn’t be prouder. Last year, she celebrated online after Lexi earned her first-choice university placement with impressive A-level results.
👩👧 A Mother-Daughter Bond That Melts Hearts
The resemblance between mother and daughter is uncanny, but so is their closeness.
“Mum’s amazing — she’s supportive, kind, and so much fun,” Lexi said. “She cheers me on but also lets me figure things out myself.”
Amanda, who has been called the “coolest mum in Britain,” is loved by Lexi’s friends for her humor and energy. The duo often post photos together — from matching white bikinis on holiday to cozy family Christmas moments with Amanda’s younger daughter Hollie, 14.
Amanda’s fans regularly comment that Lexi is her “mirror image.” But Lexi insists her goal is not to copy her mum — it’s to carve her own path while carrying the same values of hard work and humility.
🌸 Down-to-Earth Fame
Despite growing up in the public eye, Lexi remains refreshingly grounded. Amanda recently told The Sun that both her daughters “keep her humble.”
“Hollie doesn’t want anything to do with fame,” Amanda laughed. “I once picked her up from school, and she literally crossed the road to avoid me!”
Both girls, she says, have “their feet firmly on the ground” despite their mum’s celebrity status.
Amanda also shut down “nepo baby” claims aimed at Lexi, revealing her daughter works two part-time jobs alongside her studies and modelling commitments.
“She’s independent and hardworking,” Amanda said proudly. “Everything she’s getting, she’s earning for herself.”
✨ The Future Is Bright
With her Superdrug campaign set to appear in stores and online nationwide, Lexi’s star is clearly on the rise. But she isn’t rushing fame — she’s embracing each opportunity with gratitude.
“I want to keep exploring modelling and fashion,” she said. “Now that I’ve done my first beauty campaign, I’m excited to keep discovering what’s next.”
For Amanda, watching Lexi step into her own spotlight is both emotional and inspiring. The proud mum regularly calls her eldest daughter “fearless and fabulous.”
💖 POP — Beauty That Belongs to Everyone
Superdrug’s POP range officially launches on October 26, both in-store and online, offering cleansers, moisturizers, and serums tailored to young skin.
It’s bright. It’s fun. It’s affordable. And with Lexi Hughes as the face of the campaign, it’s already a hit.
🌟 Like Mother, Like Daughter
From red carpets to skincare shelves, the Holden-Hughes women are proving that beauty, when paired with grace and determination, runs deeper than genetics.
As Lexi steps into her future, one thing’s certain — she may look like Amanda Holden, but she’s ready to shine as Lexi Hughes.
